Kevin was off to Costa Rica, all artwork was done, the CD master was off to the manufacturer for printing,… now what? We needed to set a release date – ok, time for another Spanish coffee. Another fine Saturday afternoon with Steve and Cathi Behrens in Hubers and we had our release plan set – it would be in Mahers on Sunday March 2nd, we would need posters, web sites, emails, table tents … and agreement from Mahers that this was ok. Gabrielle Maher immediately agreed and couldn’t do enough to help, she recommended the marketing place down from the pub (www.gisimarketing.com) for the posters and table tents as they already did all the Mahers printing work.
Great – we had a plan… but no material. My kelticbill.com website was obsolete Apple had abandoned iWeb (which I used ggrrrr). I would have to redo the website – so decided to use the theme and colors from my CD. All I needed was a web publishing package… shouldn’t be hard to get – there were quite a few out there and several web services. Aaaargh … after going cross-eyed looking through them all and trying evaluation copies for a day, I still couldn’t decide which one to use… they all did much the same as iWeb had done… but all had restrictions of some kind or other… off to bed dazed and befuddled by technology.
My (lovely) daughter ( 🙂 ) had given me Adobe creative suite as a present a few years ago (I love Adobe photoshop) – so I had the bright idea to investigate Dreamweaver – the professional web design tool included in creative suite. Boy it looked complicated, but after following a couple of tutorials and youtube videos I had built a small test site and could see that this would take much longer to do that the other packages… but I could do whatever I wanted with my site as I would have total control (evil laughter!!!).
I got absolutely hooked… I spent days deep in the bowels of web-site design and html… and loved it! My inner geek had fully re-emerged and after a couple of weeks hard slog I had put together what I still think is a pretty nice web site ( www.bill-mullen.com) and learned a lot in the process.
On-line CD sales – you can’t go wrong with CD Baby, I signed up and put in all the details they needed to do digital music distribution. I loved their sign-up process – their 1st question was “how do you want to be paid?”… at last a website that doesn’t just take your money! I linked the services (iTunes etc) which CD Baby arranged for me to my website and set the release date to be the day before my release party – so I could be sure it was all available on the day.
The CD artwork was all I needed to put together my release poster and table tent notices, after some wrestling with Photoshop files it all looked good – working with Tyler at Gisi was great – he really knew his stuff and did a great job of the posters and table tents… at a good price!
A few late nights to complete the final touches and I was ready – 67 Music (Steve & skOt) Mahers, Posters & table tents, new web site, new email were all ready, the music was all set to be ready on 1st March on CD Baby, iTunes, Amazon, Google and Shazam, the royalties were all paid and registered with Harry Fox Agency and the boxes of CDs had arrived… we were all set for the release.